TrybeCreator ads platform
Where brands turn creator content into Meta ads and run creator programs. I lead the design and front-end of the whole app.
DesignCodeProduct
I'm Felipe, a Brazilian design engineer and product builder with over 14 years of experience in design and code. I specialize in high-quality UI and UX, from the smallest detail to the full product experience, shipped fast and built to scale.
I'm currently at Trybe. I've built my career in early-stage startups, as a founding designer at
LaunchAI,
AppTicket and
Weego, helping some of those teams grow from a handful of people to more than a hundred.
Today I design directly in code, with AI integrated into my workflow, taking ideas from concept to production.
Apps, dashboards, design systems, complex products, landing pages and product websites, interactive prototypes, AI-powered tools, branding and more.
Where brands turn creator content into Meta ads and run creator programs. I lead the design and front-end of the whole app.
Where teams build, review and ship AI worker workflows. I designed and built it end to end: node canvas, action editor, approvals and rules tables.
Custom illustrations, crafted product mockups and animated diagrams for every scroll section, designed and built in code. Website ↗
Countdowns, live ticket alerts and social proof for event pages, A/B tested across events. I designed and built them: up to +8% conversions.
The purchase flow redesigned into a strict 3-step checkout. I led strategy, UI and front-end: +18% conversions, -32% support tickets.
The producer dashboard rebuilt for events up to 10k+ attendees: real-time workflows, a design system and a Vue.js build. -28% support tickets.
From an institutional page to an event discovery platform, with new IA, live search and a modular front-end. +35% traffic, +25% conversions. Website ↗
Founding designer of a B2B SaaS for leadership development: strategy, research, brand, site and product. 3x engagement, 40%+ participation.